It is the marketer's job to understand the buyer's journey and create a sales and marketing funnel that enables the buyer to decide if the product is a good fit for them.

• Top of the funnel: awareness. The top of the funnel (TOFU) is where prospects become aware of your brand and engage with it for the first time. 
• Middle of the funnel: consideration. ...
• Bottom of the funnel: conversion

What are the steps of creating a funnel?

• Awareness. The first stage of the sales funnel is awareness. ...
• Interest. The second stage of the sales funnel is interest. ...
• Decision. The third stage of the sales funnel is decision. ...
• Action. The final stage of the sales funnel is action. ...
• Create a landing page. ...
• Offer something valuable. ...
• Nurture the prospect. ...
• Close the deal.